Did you know that up to 80% of all internet visits begin on a search engine? Furthermore, the top four listings on organic search results garner 75% of all clicks. What does that mean? If you’re not in the top 4 listings on Google, Yahoo!, or Bing then it just doesn’t matter.
Search Engine Optimization (SEO) is the building block of a strong organic presence in search results. The higher client’s websites rank, the more likely it is that their potential visitor will click on the site. The Rachael Butts’ team has highly skilled, industry-leading consultants to help you get to the top using white hat, metrics-driven strategy and tactics.
To be honest, keyword research is where we begin each and every one of our WordPress SEO engagements. In this phase, we discover the terms and phrases that our client’s customers use – on a daily basis – to consume information and buy products online. We begin by asking our clients questions on target audience, business objectives, and keywords that they think their customers use to find their website. After that, we expand the list with keywords that will drive qualified, relevant traffic.
SEO audits allow us to discover how a client’s site is currently performing, and of course, how it can be improved. We use the recommendations from the audit to devise a strategy and get clients to where they need to be in the rankings.
On-page SEO ranking factors are the primary driver of any search engine marketing campaign. Because it’s the first place search engines examine when assigning rank, we believe it’s the best place to start. To support this, we develop the best title tags, Meta descriptions, content and images for each page. These elements work together to boost user experience and make the client’s website more relevant to the audience.
We like to think of links as a “vote”. In an election year, the politician with the most votes wins. Essentially, it’s the same with search engine marketing, with the exception of adding the quality factor. When another site includes a link on their page, that link acts as a reference to support the website’s credibility. The more credible our client’s site becomes in the eyes of a search engine, the higher it will be ranked for the search phrases used by customers.
Learn more about how we can optimize your WordPress website.