I decided to veer off for a second on our Link Building Tutorial path, and talk about Permalinks.
I am doing this because lately lots of clients have been having me look at their blog, and it looks real nice and pretty, and then I hover over a link, and there it is…dun dun dun…?p=123. Now for someone who knows nothing I understand what you are thinking. Rachael, so what? SO WHAT! I say. This means you have no title set up of category, and you are missing a perfect opportunity to get that keyphrase in there twice! When you change your permalinks you are changing it from:
http://yourdomain.com/?p=123
to
http://yourdomain.com/category/post-title.
Much better! Now you can have that SEO Juice Power, and tell people what the category and post is about.
If you have set it up, and you have lots of posts already, don’t fret. There are several permalink redirect plug-ins that do this for you without 404 errors.
Watch the video how to below:
Enjoy!
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